When it comes to branding, no one has a cuter image than Mini. BMW does a great job capturing the essence of the car and knowing their demographics. They have witty ads, fun interactivity, and thoughtful marketing.
Take the oversized leash attached to this Mini's "neck" surrounded by "caution - please do not feed the Mini" tape. Clever.
The Countrymen were perched up on a stage divided into a section representing the country and the other representing the city all in black and white. There's even a manhole cover embedded in the carpet of the city side.
Mini can even make an electric car cute and fun. There are 12 of these being leased on the road somewhere in New York.
~M/o "Stay up to Speed"
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