Friday, April 2, 2010

2010 NYIAS Sneak Peak: Candy coated Muscle Cars



















Candy coated muscle cars? The Dodge Challenger RT is the epitome of modern muscle, but it looks 
like Dodge (Fiat) may be trying something new. Pink, purple, and yellow Challengers for those who 
think orange isn't vibrant enough. Although the purple one is kind of badass. 


























~M/o  "Stay up to Speed"



2010 NYIAS Sneak Peak: Holy Eco Overload!

I know everyone's main concern these days are gas prices and a valid concern it is. But unfortunately, this year, car companies really stopped developing design concepts. So what have they done to impress New York, one of the hippest cities in America? "Eco-cars" galore!


The Mazda 3... excuse me, Lexus CT 200h. Actually it's a pretty nice design, very sporty for a Lexus. You can see it basically has an IS nose.














The Honda CR-Z is all by its lonesome at the Honda booth. It is about the only hybrid coupe at the show. While it does look pretty plain in photos, it looks a bit better in person. It could still use a dash of "sport" derived from the older CRXs.























The Hyundai Sonata Hybrid was definitely the coolest hybrid. Lots of cool details, sort of a game changing car. Look out Japan, Europe, and America, Hyundai is showing its colors.

















Even Porsche had a 4-door hybrid of their own. A turbo Cayenne Hybrid seems like an oxymoron. It's nice in the realms of an SUV, but putting a Porsche body on a VW Toureg should be banned.






















The Cayenne's big brother rolled out with a redesign for 2011 as well along with a huge hybrid sticker on the side. The new VW design language is very modern and classy. The curves are subtle and the overall forms are refined.















To the left is the new Nissan Leaf, and while it's not a hybrid (it's electric!), it still falls into the category of 4-door, eco-friendly cars. If mass produced for the entire United States, this could change the way we get around for good. The Leaf is currently available for lease on the West Coast.  














Along with the non-hybrid Leaf, the non-hybrid Honda FCX Clarity hydrogen fuel cell is in NYC this week. This is also available for lease in California. 
















The Mini E available for an expensive lease in New York and Northern New Jersey. 




















The Mitsubishi i-Miev which is ancient history for auto shows. Mitsubishi might have the worst display at the Javits Center.



























....And just in case you doubted that the electric car can actually work, there is a driving area in the dungeon at the show (down by the trucks). 
























~M/o  "Stay up to Speed"



Thursday, April 1, 2010

2010 NYIAS Sneak Peak: The Mini Booth of Fun

When it comes to branding, no one has a cuter image than Mini. BMW does a great job capturing the essence of the car and knowing their demographics. They have witty ads, fun interactivity, and thoughtful marketing.















Take the oversized leash attached to this Mini's "neck" surrounded by "caution - please do not feed the Mini" tape. Clever.

The Countrymen were perched up on a stage divided into a section representing the country and the other representing the city all in black and white. There's even a manhole cover embedded in the carpet of the city side.

Mini can even make an electric car cute and fun. There are 12 of these being leased on the road somewhere in New York. 



















~M/o  "Stay up to Speed"

2010 NYIAS Sneak Peak: Honorable Mentions

Since this year's auto show is more focused on what's coming out this year than what could be coming out in the years to come, and there are a lack of concepts, I've included an honorable mention section of the show for cars that are really cool, although we already know about them. These cars have been "dressed up" a bit for the show  and for that I think they deserve a little attention. They are;


The Audi R8 Spyder


The Bentley Mulsanne


The Cadillac CTS-V


The GT inspired Dodge Viper


The Lamborghini Valentino Balboni LP550-2


The Subaru WRX STi Sedan

The Mercedes-Benz SLS Gullwing


and last but not least...


The Batmobile and Knightrider!


~M/o  "Stay up to Speed"

2010 NYIAS: Ford F150 SVT Raptor!

















Why were these oversize reptiles not upstairs? My guess is that these two Raptors are too heavy for the 3rd floor of the Jacob Javits Center. When you walk up to one of these it's more like approaching a T-rex than a Raptor.  It's basically an F150 on the biggest dose of steroids you could ever imagine.


Currently, the Raptor is only available with a 5.4 liter V8 engine there is a 6.2 liter version on the way that puts out 411 hp and 434 lb.-ft. of torque. Ford says the truck is built for off-road rallying so its tow capabilities are not excellent but it will have no trouble towing a small 4-wheeler.


Models start just under $40k and figures can get up to almost $60k fully loaded. There is a splatter decal package you can get for just under $1000 which almost seems necessary and it's available with navigation in case you get lost racing through the sand dunes in California.


The truck is available in orange, black, white, and blue but I'd go for the orange. 


From the side, it looks like the truck is equipped with suicide doors for the back seats, but it's not and there is not much room for sitting behind the driver and passenger, but screw the kids anyway right?


The interior is wrapped in graphite colored leather with seats and door cards to match the exterior color and while the interior design looks clean and premium, it's mostly gray plastic. In fact there is entirely too much gray plastic everywhere you look on this truck which does look utilitarian but it's not priced utilitarian. 


















































































Whether you like it or not, the SVT Raptor is badass. The fact that Ford went ahead with it is impressive and scary at the same time because who is in the market for buying an outlandish truck made for hitting jumps for $40-60k? I sure wish I was.


~M/o  "Stay up to Speed"